The complexity of multi-channel retailing makes it difficult to get an overall picture of the state of a business. Tasks such as stock control, ordering, pricing and sales accounting often get duplicated, which wastes time and money.

When Georgian Window approached Tripledub, they had already tried a number of software solutions, including OSCommerce and XCart, but had found that these did not scale well and did not adapt well to a multi-channel operation.

After gaining a thorough understanding of Georgian Window's market and how the company works, Tripledub drew up a series of proposed solutions. They then whittled down the options to a customised version of the open source e-commerce application Magento.

Tripledub created a single database capturing all stock details, with four distinctive themed e-commerce websites selling different ranges to a variety of markets.

A SOLUTION TAILORED TO EXISTING BUSINESS PROCESSES

The application has given Georgian Window an integrated back office, saving time and money.

It has resulted in fewer errors in stock control and sales accounting and has made it easy for Georgian Window to get an accurate picture of the whole business. Above all, it is now possible to compare performance between channels.

One added benefit of Tripledub's work is that the solution helps Georgian Window to prioritise work. It highlights problems as soon as they occur and gives them the tools to tackle them early.

Director Norman Longstaff describes the benefits he found when working with Tripledub.

"Tripledub seemed to have an instinctive understanding of the commercial challenges of running this sort of e-commerce operation and were able to devise a solution where others had failed. But more than that, they were constantly looking for and finding ways to make the business processes run more smoothly.

Since developing this system, they've provided excellent support. They've been a source of good ideas and their understanding of the business means they can implement them with minimum fuss to maximum effect."